J. Antonio Avalos – Medium

J. Antonio Avalos

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UX Collective

People only read 20% of your content — but UX Writing can make them read more on your page

To avoid your future customers just scroll down and ignore your valuable content. Urge your team to solve the next questions.

May 11, 2020

Cartoon of a man and a woman disappointed looking at the bad UX Writing on their devices

May 11, 2020

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What is tone of voice? — And why it is costing to your company

A guide to design your tone of voice with UX Writing

May 31, 2020

Cartoon of people in a meeting room. Having a content testing session.

May 31, 2020

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UX Writing: how scannable content can increase reading time

This is not a war between people’s laziness and making flashy content. It is a matter of empathy!

Oct 13, 2020

Cartoon woman enjoying the reading experience on her mobile.

Oct 13, 2020

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Zensemaker

The Weekly Minute

New year, new goals and no time to waste in books

Jan 21, 2021

The Weekly Minute

Jan 21, 2021

How to align management, design and development teams writing a creative strategy brief

Save time and discussions by creating a creative strategy brief. Share it and present it on every meeting so teams can align on goals…

Apr 7, 2021

How to align management, design and development teams writing a creative strategy brief

Apr 7, 2021

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Zensemaker

Minutes — 02

Solving a problem is hard, but harder is finding the correct problem to solve…

Jan 26, 2021

Minutes — 02

Jan 26, 2021

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Zensemaker

Run team retrospectives to set a continuous improvement workflow

1. Explain to your team the rules for a safe space

Jan 21, 2021

Jan 21, 2021

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Zensemaker

The more ways you can represent a problem, the more perspectives you get to solve it

Here are some diagrams you can use to frame a problem from different angles:

Jan 20, 2021

Jan 20, 2021

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Zensemaker

How to keep progress after starting a side-project

Side-projects are never a priority. After those energetic starts, use these steps to prepare a shared place and ensure progress

Jan 11, 2021

Jan 11, 2021

Published in
Zensemaker

Why persona profiles improve teams communication

Sure, personas are not accurate. And they could be a waste of time when over-designed. But that’s not the point. They are research…

Jan 9, 2021

Jan 9, 2021

J. Antonio Avalos

J. Antonio Avalos

Product Manager & Certified UX Architect. I write about productivity, strategy and communication skills for creatives | jantonioavalos.com

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