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J. Antonio Avalos
J. Antonio Avalos

146 Followers

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Published in

UX Collective

·Pinned

People only read 20% of your content — but UX Writing can make them read more on your page

A guide for reader-centered design. — People don’t want to read, so they scan. But adjusting your creative process can encourage your users’ brains to keep reading your page. “On the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely.” Jakob Nielsen Content should be tailored to your user To avoid…

UX

5 min read

People only read 20% of your content — but UX Writing can make them read more on your page
People only read 20% of your content — but UX Writing can make them read more on your page
UX

5 min read


Published in

UX Collective

·Pinned

What is tone of voice? — And why it is costing to your company

A guide to design your tone of voice with UX Writing — Content with playful copywriting is a trend that may be tempting to use. It looks like a great option to communicate friendliness and highlight that you are different than your competitors. But according to research, this is driving your future customers away! Nielsen-Norman studies have proofed friendliness and irreverence actually…

UX

6 min read

What is tone of voice? — And why it is costing to your company
What is tone of voice? — And why it is costing to your company
UX

6 min read


Published in

UX Collective

·Pinned

UX Writing: how scannable content can increase reading time

This is not a war between people’s laziness and making flashy content. It is a matter of empathy. — It is simple. If we need information, we just google it. Then we scan the titles and descriptions. And once on a promising page, we look for clues in the content. We try to guess if it’s worth it to be read. This information-seeking behavior is compared to the predators’…

UX

6 min read

UX Writing: how scannable content can increase reading time
UX Writing: how scannable content can increase reading time
UX

6 min read


Published in

Zensemaker

·Pinned

Minutes — 01

New year, new goals and no time to waste in books — Highlighting books is a waste of time. Even if you are an active reader, you forget those mind-blowing insights from the book you read 2 weeks ago. And that’s ok. Instead of reading faster you should focus on your learning system… Read more · 1 min read Latests 1 minute posts Make the process work for you, instead of working to meet the process Research is what separates flashy concepts from usable features

Newsletter

1 min read

The Weekly Minute
The Weekly Minute
Newsletter

1 min read


Apr 7, 2021

How to align management, design and development teams using a creative strategy brief template

TL;DR: Save time and discussions by creating a creative strategy brief. Share it and present it on every meeting so teams can align on goals, users, scenarios and constraints. Framework based on Jared Spool’s UIE post. Free and editable template in My resources page. Meetings are a pain. They usually…

Design

3 min read

How to align management, design and development teams writing a creative strategy brief
How to align management, design and development teams writing a creative strategy brief
Design

3 min read


Published in

Zensemaker

·Updated Jan 26, 2021

Minutes — 02

Solving a problem is hard, but harder is finding the correct problem to solve — Recurrent retrospective sessions help to set a continuous improvement workflow. Those guide your team to find opportunity areas and test solutions. But, how can you design and facilitate those spaces? Read more · 1 min read What if you don’t have a team? Try different ways to represent the problem. The more perspectives you get, the more chances to find a better solution. Frame the mess from different angles, using diagrams.

Design

1 min read

Minutes — 02
Minutes — 02
Design

1 min read


Published in

Zensemaker

·Jan 21, 2021

Run team retrospectives to set a continuous improvement workflow

1. Explain to your team the rules for a safe space Every opinion is valid It’s not personal. Focus on facts, not blaming someone. Open-minded listening to detect opportunities 2. Choose the questions template for a better perspective Quick retrospectives define the team’s key focuses of attention Mad, Sad, Glad format to understand your team’s emotional health and consider changes Start, Stop, Continue template to focus the team on new habits by defining what to do or don’t

Product Management

1 min read

Product Management

1 min read


Published in

Zensemaker

·Jan 20, 2021

The more ways you can represent a problem, the more perspectives you get to solve it

Here are some diagrams you can use to frame a problem from different angles: Block diagrams to illustrate concepts built by objects, their attributes and interrelationships. Flow diagrams to describe the steps on a process, their connections and flow conditions. Venn diagrams to highlight how different concepts or objects relate or connect. Hierarchy diagrams to draw the relation between people, places and concepts.

Design

1 min read

Design

1 min read


Published in

Zensemaker

·Jan 11, 2021

How to keep progress after starting a side-project

Side-projects are never a priority. Do you remember those internal tools, book clubs, podcasts, blogs or health routines that were never done? After those energetic starts, use these 4 steps to prepare a shared-place and ensure progress: Create a single-source-of-truth for knowledge and activities. Use a Wiki and Kanban apps. Set recurrent reviews and block execution times. Use a shared calendar and a task focus app.

Productivity

1 min read

Productivity

1 min read


Published in

Zensemaker

·Jan 9, 2021

Why persona profiles improve teams communication

Sure, personas are not accurate. And they could be a waste of time when over-designed. But that’s not the point. They are research artifacts to show customers context and needs to facilitate communication among teams. Using personas help teams to: Be focused on real needs according certain customer journeys. Have open discussions in terms of a third person’s goals. “Does this design meet the persona needs?” sounds more productive than “Can we make this bigger?” or “Will this provide more conversions?”.

Design

1 min read

Design

1 min read

J. Antonio Avalos

J. Antonio Avalos

146 Followers

Product Manager & Certified UX Architect. I write about productivity, strategy and communication skills for creatives | jantonioavalos.com

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