A guide to design your tone of voice with UX Writing — Content with playful copywriting is a trend that may be tempting to use. It looks like a great option to communicate friendliness and highlight that you are different than your competitors. But according to research, this is driving your future customers away! Nielsen-Norman studies have proofed friendliness and irreverence actually…

This is not a war between people’s laziness and making flashy content. It is a matter of empathy. — It is simple. If we need information, we just google it. Then we scan the titles and descriptions. And once on a promising page, we look for clues in the content. We try to guess if it’s worth it to be read. This information-seeking behavior is compared to the predators’…

New year, new goals and no time to waste in books — Highlighting books is a waste of time. Even if you are an active reader, you forget those mind-blowing insights from the book you read 2 weeks ago. And that’s ok. Instead of reading faster you should focus on your learning system… Read more · 1 min read Latests 1 minute posts Make the process work for you, instead of working to meet the process Research is what separates flashy concepts from usable features

TL;DR: Save time and discussions by creating a creative strategy brief. Share it and present it on every meeting so teams can align on goals, users, scenarios and constraints. Framework based on Jared Spool’s UIE post. Free and editable template in My resources page. Meetings are a pain. They usually…

Solving a problem is hard, but harder is finding the correct problem to solve — Recurrent retrospective sessions help to set a continuous improvement workflow. Those guide your team to find opportunity areas and test solutions. But, how can you design and facilitate those spaces? Read more · 1 min read What if you don’t have a team? Try different ways to represent the problem. The more perspectives you get, the more chances to find a better solution. Frame the mess from different angles, using diagrams.

1. Explain to your team the rules for a safe space Every opinion is valid It’s not personal. Focus on facts, not blaming someone. Open-minded listening to detect opportunities 2. Choose the questions template for a better perspective Quick retrospectives define the team’s key focuses of attention Mad, Sad, Glad format to understand your team’s emotional health and consider changes Start, Stop, Continue template to focus the team on new habits by defining what to do or don’t

Here are some diagrams you can use to frame a problem from different angles: Block diagrams to illustrate concepts built by objects, their attributes and interrelationships. Flow diagrams to describe the steps on a process, their connections and flow conditions. Venn diagrams to highlight how different concepts or objects relate or connect. Hierarchy diagrams to draw the relation between people, places and concepts.

Side-projects are never a priority. Do you remember those internal tools, book clubs, podcasts, blogs or health routines that were never done? After those energetic starts, use these 4 steps to prepare a shared-place and ensure progress: Create a single-source-of-truth for knowledge and activities. Use a Wiki and Kanban apps. Set recurrent reviews and block execution times. Use a shared calendar and a task focus app.

Sure, personas are not accurate. And they could be a waste of time when over-designed. But that’s not the point. They are research artifacts to show customers context and needs to facilitate communication among teams. Using personas help teams to: Be focused on real needs according certain customer journeys. Have open discussions in terms of a third person’s goals. “Does this design meet the persona needs?” sounds more productive than “Can we make this bigger?” or “Will this provide more conversions?”.