J. Antonio Avalos – Medium

J. Antonio Avalos

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J. Antonio Avalos
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UX Collective

People only read 20% of your content — but UX Writing can make them read more on your page

To avoid your future customers just scroll down and ignore your valuable content. Urge your team to solve the next questions.

5 min readMay 11, 2020

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Cartoon of a man and a woman disappointed looking at the bad UX Writing on their devices

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J. Antonio Avalos
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UX Collective

What is tone of voice? — And why it is costing to your company

A guide to design your tone of voice with UX Writing

6 min readMay 31, 2020

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Cartoon of people in a meeting room. Having a content testing session.

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J. Antonio Avalos
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UX Collective

UX Writing: how scannable content can increase reading time

This is not a war between people’s laziness and making flashy content. It is a matter of empathy!

6 min readOct 13, 2020

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Cartoon woman enjoying the reading experience on her mobile.

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J. Antonio Avalos
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Zensemaker

The Weekly Minute

New year, new goals and no time to waste in books

1 min readJan 21, 2021

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The Weekly Minute

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J. Antonio Avalos

How to align management, design and development teams writing a creative strategy brief

Save time and discussions by creating a creative strategy brief. Share it and present it on every meeting so teams can align on goals…

3 min readApr 7, 2021

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How to align management, design and development teams writing a creative strategy brief

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J. Antonio Avalos
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Zensemaker

Minutes — 02

Solving a problem is hard, but harder is finding the correct problem to solve…

1 min readJan 26, 2021

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Minutes — 02

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J. Antonio Avalos
in
Zensemaker

Run team retrospectives to set a continuous improvement workflow

1. Explain to your team the rules for a safe space

1 min readJan 21, 2021

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J. Antonio Avalos
in
Zensemaker

The more ways you can represent a problem, the more perspectives you get to solve it

Here are some diagrams you can use to frame a problem from different angles:

1 min readJan 20, 2021

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J. Antonio Avalos
in
Zensemaker

How to keep progress after starting a side-project

Side-projects are never a priority. After those energetic starts, use these steps to prepare a shared place and ensure progress

1 min readJan 11, 2021

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J. Antonio Avalos
in
Zensemaker

Why persona profiles improve teams communication

Sure, personas are not accurate. And they could be a waste of time when over-designed. But that’s not the point. They are research…

1 min readJan 9, 2021

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J. Antonio Avalos

J. Antonio Avalos

Product Manager & Certified UX Architect. I write about productivity, strategy and communication skills for creatives | jantonioavalos.com

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